Amazon Astro
for Business
Designed at Amazon
My role: Creative Director
Building off the brand system designed for Astro, Astro for Business takes the same great device and helps protect small businesses 24/7.
In my role I worked with go-to-market teams, art direction, copy, design, and production to direct and oversee all photography, video, detail page, and social assets, while keeping the Astro brand central to the creative.
Patrols. Secures. Protects.
Real life customers
The Astro for Business launch featured real early access customers who used the service. We interviewed many individuals and paired down to a few enthusiastic customers who represented a diverse cross-section of small business owners from HVAC to auto repair to studio photography. We built out spaces conducive to Astro’s patrolling abilities, and conducted on-camera interviews with our customers to use in social spots and pull-quotes for the product page.
“When I’m away from my business, I can use live view to see that my gear and inventory is safe.”
– Diego, photography studio owner
